本文反常理地指出七大传统却错误的营销观念：

　　1、要找到适合自身HTH的细分市场；2、忠诚客户是最具价值的；3、增加客户忠诚度并加速他们的消费频率，可以保持销售额的长期成长；4、要在市场上取胜，就要让产品区别于竞争对手的产品；5、促销可以带来更多的生意；6、4P上表现出色的企业肯定胜出；7、营销就是追逐和捕获客户。

Think Again

* The Status Quo: Too much marketing is rooted in conventional wisdom that ignores advances in the understanding of consumer behavior.

* The Cost: Marketing by the book can stifle sales and waste money that could go straight to the bottom line or be more profitably invested.

* The Solution: Recognizing the flaws in the conventional wisdom—such as too much focus on customer loyalty and product differentiation, and not enough on brand strength—allows a company to market itself more effectively.

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