华体会官方app下载

华体会官方app下载

400-021-0866

BRAND BUILDING

资讯HTH建设

HTH建设 Brand Construction 是指HTH拥有者对HTH进行的规划、设计、宣传、管理的行为和努力。
HTH建设的利益表达者和主要组织者是HTH拥有者(HTH母体)。

所在位置:

首页> HTH建设> 正文

Create the right sort of buzz about your products

时间:2016-10-08 11:02:12 来源:HTH建设 阅读量: 作者:华体会HTH咨询

  

  How important is word of mouth, more popularly known as buzz, for the success of your new products? Some companies rely on product placement in movies or the endorsement of a sports star or pop singer to help create a buzz about their particular brand.

  但INSEAD 的教授 Amitava Chattopadhyay认为,这些企业可以通过实施更为系统的方式来更多地控制新品,远胜于他们之前所认为的通过明星对新品造势的方式。

  In a recent working paper, Chattopadhyay and co-authors Jacob Goldenberg and Sarit Moldovan examine how managers can best create positive buzz about an innovative product.? Instead of just looking at the product’s novelty value or uniqueness, the authors of the study also looked at the impact of product usefulness.

  阅读全文,请点击这里。

  本文经许可,摘自INSEAD Knowledge。未经INSEAD Knowledge同意,任何人不得转载本文。

关键词: [db:关键词]|
分享:

华体会HTH资讯
brand information

相关案例
Related cases

潍坊餐饮HTH全案策划|烧烤HTH全案设计|老字号烧烤店-山东谭氏烧烤HTH全案策划

华体会官方app下载相关的文章
Related articles

上海HTH建设策略公司--以HTH开拓市场

HTH咨询

细分市场行业标识
打造全新的HTH视觉形象

最新案例推荐
Related cases

最新资讯推荐
related information